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  <titleInfo>
    <title>Creative strategy in advertising</title>
  </titleInfo>
  <name type="personal">
    <namePart>Drewniany, Bonnie L.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Jewler, A. Jerome.</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">mau</placeTerm>
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    <place>
      <placeTerm type="text">Boston, Mass</placeTerm>
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    <publisher>Wadsworth Cengage Learning</publisher>
    <dateIssued>c2011</dateIssued>
    <dateIssued encoding="marc">2011</dateIssued>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xvi, 328 pages : colored illustration ; 26 cm.</extent>
  </physicalDescription>
  <targetAudience authority="marctarget">specialized</targetAudience>
  <note type="statement of responsibility">Bonnie L. Drewniany and A. Jerome Jewler.</note>
  <note>Includes bibliographical references and index.</note>
  <subject authority="lcsh">
    <topic>Advertising copy</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Advertising layout and typography</topic>
  </subject>
  <subject authority="sao">
    <topic>Reklam</topic>
  </subject>
  <subject authority="sao">
    <topic>Reklamtexter</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Advertising</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Advertising copy</topic>
  </subject>
  <classification authority="ddc">659.132</classification>
  <identifier type="isbn">9781424069071</identifier>
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    <recordCreationDate encoding="marc">111206</recordCreationDate>
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