TY  - BOOK
AU  - Solomon,Michael R.
TI  - Consumer behavior: buying, having, and being 
SN  - 978-1-292-01741-9
U1  - Cir./658.8342/So471 
PY  - 2015///
CY  - Boston
PB  - Pearson
KW  - Consumer behavior
N1  - Includes glossary and index; Buying, having, and being: an introduction to consumer behavior -- Decision making and consumer behavior -- Cultural influences on consumer decision making -- Consumer and social well-being -- Perception -- Learning and memory -- The self -- Attitudes and persuasion -- Group and situation effects on consumer behavior -- Consumer identity I: sex roles and subcultures -- Consumer identity II: social class and lifestyles -- Networked consumer behavior: word-of-mouth, social media and fashion
ER  -