01498cam a2200313 i 4500 17897375 OSt 20250326164639.0 130924s2015 maua 000 0 eng 2013038389 978-1-292-01741-9 DLC eng DLC rda DLC pcc Cir./658.8342/So471 Solomon, Michael R. Consumer behavior : buying, having, and being / Michael R. Solomon, Saint Joseph's University. Eleventh Edition. Boston : Pearson, 2015. 604 pages : illustrations ; 29 cm text rdacontent unmediated rdamedia volume rdacarrier Includes glossary and index. Buying, having, and being: an introduction to consumer behavior -- Decision making and consumer behavior -- Cultural influences on consumer decision making -- Consumer and social well-being -- Perception -- Learning and memory -- The self -- Attitudes and persuasion -- Group and situation effects on consumer behavior -- Consumer identity I: sex roles and subcultures -- Consumer identity II: social class and lifestyles -- Networked consumer behavior: word-of-mouth, social media and fashion. Consumer behavior. 7 cbc orignew 1 ecip 20 y-gencatlg ddc BK 8908 8908 0 0 ddc 0 0 CIR SPMT-CAS SPMT-CAS GEN 2025-03-26 Donated from Webster University 0 Cir./658.8342/So471 010153 2025-03-26 00:00:00 2025-03-26 BK