01914cam a2200313 a 4500 17294601 OSt 20250826104053.0 120511s2013 nyua b 001 0 eng 2012019098 978-0-07-131837-2 DSSC Cir./658.83/H127/2013 Hair, Joseph F. 12576 Essentials of marketing research / Joseph F. Hair, Jr, Mary Wolfinbarger Celsi, David J. Oritinau and Robert P. Bush. 3rd ed. New York, NY : McGraw-Hill/Irwin, c2013. xviii, 414 p. : ill. ; 26 cm. Includes bibliographical references and indexes. "Essentials of Marketing Research" concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. "Essentials of Marketing Research" gives students a strong command of market research principles, while being short enough to use alongside cases or projects. The online book link https://www.amazon.com/Essentials-Marketing-Research-Wolfinbarger-Ortinau/dp/0071318372/ref=sr_1_1?dchild=1&keywords=9780071318372&qid=1628763115&s=books&sr=1-1 Marketing research. Hair, Joseph F. Celsi, Mary Wolfinbarger 12577 Oritinau, David J. 12578 Bush, Robert P. 12579 ddc CIR 8906 8906 0 0 ddc 0 0 CIR SPMT-CAS SPMT-CAS GEN 2025-03-26 Donated from Webster University 0 Cir./658.83/H127/2013 010258 2025-03-26 00:00:00 2025-03-26 BK 0 0 ddc 0 0 CIR SPMT-CAS SPMT-CAS GEN 2025-03-26 Donated from Webster University 0 Cir./658.83/H127/2013 010453 2025-07-29 00:00:00 c. 2 2025-03-26 BK 0 0 ddc 0 0 CIR SPMT-CAS SPMT-CAS PROC 2025-03-26 Donated from Webster University 0 Cir./658.83/H127/2013 010672 2025-08-26 00:00:00 c. 3 2025-03-26 BK