TY  - BOOK
AU  - Zahey, Debra
AU  - Roberts,Mary Lou
AU  - Parker, Janna M.
AU  - Barker, Melissa S.
AU  - Barker,Donald
TI  - Social media marketing: a strategic approach 
SN  - 978-0-357-51618-8
U1  - CIr./658.872/Z133 
PY  - 2023///
CY  - Boston, MA
PB  - Cengage Learning
KW  - Internet marketing
KW  - Internet advertising
KW  - Viral marketing
N1  - Includes bibliographical references and index
ER  -