TY  - GEN
AU  - Burgelman,Robert A
AU  - Christensen, Clayton M.
AU  - Wheelwright, Steven C.
TI  - Strategic management of technology and innovation
SN  - 9780071232302
U1  - 658.4012 B91 2004 
PY  - 2004///
CY  - Boston 
PB  - McGraw-Hill
KW  - Applied strategic planning
N1  - Includes bibliographical references and index; Contents -- Part One Integrating technology and strategy: a general management perspective -- Part Two Design ansd implementation of technology strategy: an evolutionary perspective -- Part Three Enactment of technology strategy - developing a firms innovative capabilities -- Part Four Enactment of technology strategy - creating and implementing a development strategy -- Part Five Conclusion: innovation challenges in established firms
ER  -