01306 a2200253 4500 210812b2004 |||||||| |||| 00| 0 eng d 9780071232302 paperback rda 658.4012 B91 2004 Burgelman, Robert A Stanford Business School Strategic management of technology and innovation / Robert A. Burgelman, Clayton M. Christensen, Steven C. Wheelwright. Fourth edition Boston McGraw-Hill 2004 [2004]. xiv, 1,208 pages illustrations 28 cm rdacontent text rdamedia unmediated rdacarrier volume Includes bibliographical references and index Contents -- Part One Integrating technology and strategy: a general management perspective -- Part Two Design ansd implementation of technology strategy: an evolutionary perspective -- Part Three Enactment of technology strategy - developing a firms innovative capabilities -- Part Four Enactment of technology strategy - creating and implementing a development strategy -- Part Five Conclusion: innovation challenges in established firms English Applied strategic planning Christensen, Clayton M. Wheelwright, Steven C. 8742 8742