<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>01694nam a22003017a 4500</leader>
  <controlfield tag="003">OSt</controlfield>
  <controlfield tag="005">20250115143221.0</controlfield>
  <controlfield tag="008">250115b        |||||||| |||| 00| 0 eng d</controlfield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="c">DSSC</subfield>
  </datafield>
  <datafield tag="082" ind1=" " ind2=" ">
    <subfield code="a">Per/400/T636/2015</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">Torres, Cleofe S.</subfield>
    <subfield code="9">11780</subfield>
  </datafield>
  <datafield tag="130" ind1=" " ind2=" ">
    <subfield code="a">The Philippine Journal of Development Communication</subfield>
    <subfield code="9">11762</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="a">The college of development communication extension programs in community communication: Towards a new domain in development communication</subfield>
    <subfield code="c">by Cleofe S. Torres, Rosa Pilipinas F. Francisco, Ma. Stella C. Tirol, Kabzeel Sheba G. Catapang, Lily L. Tallafer and Ma. Theresa H. Velasco</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">pp. 146-186</subfield>
    <subfield code="c">21cm.</subfield>
  </datafield>
  <datafield tag="336" ind1=" " ind2=" ">
    <subfield code="a">text</subfield>
  </datafield>
  <datafield tag="337" ind1=" " ind2=" ">
    <subfield code="a">unmediated </subfield>
  </datafield>
  <datafield tag="338" ind1=" " ind2=" ">
    <subfield code="a">volume </subfield>
  </datafield>
  <datafield tag="440" ind1=" " ind2=" ">
    <subfield code="v">7</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
    <subfield code="a">CDC has ventured into exploring the development of community communication (comcom) as one of the domains of development communication. The paper analyzes how the elements of comcom have been operationalized and practiced in the various extension programs and projects of CDC through the years. It concluded by determining the essentials of community communication such as participatory approach, capacity building, empowerment, support of local institutions, and networking. Outcomes and impacts of the programs were identified as well, including the need for a clear comcom ethics.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Communication.</subfield>
    <subfield code="9">7738</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Development communication </subfield>
    <subfield code="9">12164</subfield>
  </datafield>
  <datafield tag="700" ind1=" " ind2=" ">
    <subfield code="a">Francisco, Rosa Pilipinas F.</subfield>
    <subfield code="9">12162</subfield>
  </datafield>
  <datafield tag="700" ind1=" " ind2=" ">
    <subfield code="a">Tirol, Ma. Stella C.</subfield>
    <subfield code="9">12172</subfield>
  </datafield>
  <datafield tag="700" ind1=" " ind2=" ">
    <subfield code="a">Catapang, Kabzeel Sheba G.</subfield>
    <subfield code="9">11768</subfield>
  </datafield>
  <datafield tag="700" ind1=" " ind2=" ">
    <subfield code="a">Tallafer, Lily L.</subfield>
    <subfield code="9">12174</subfield>
  </datafield>
  <datafield tag="700" ind1=" " ind2=" ">
    <subfield code="a">Velasco, Ma. Theresa H.</subfield>
    <subfield code="9">12168</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">ddc</subfield>
    <subfield code="c">PINDEX</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">8678</subfield>
    <subfield code="d">8678</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">SPMT-CAS</subfield>
    <subfield code="b">SPMT-CAS</subfield>
    <subfield code="d">2025-01-15</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">Per/400/T636/2015</subfield>
    <subfield code="r">2025-01-15 00:00:00</subfield>
    <subfield code="w">2025-01-15</subfield>
    <subfield code="y">PINDEX</subfield>
  </datafield>
</record>
