TY  - BOOK
AU  - Francisco, Rosa Pilipinas F.
AU  - Cabrera, Liza A.
AU  - Castillo, Hermilia Marie C.
AU  - Lim, Aldo Gavril T.
AU  - Felicidario, Sherwin Joseph C.
AU  - Velasco, Ma. Theresa H.
TI  - The DevCom Los Baños style of communication materials development
U1  - Per/400/F847/2015 
KW  - Development communication
KW  - Communication
N1  - The paper analyzed selected CDC major extension projects over the years, with materials development and production as major component. Based on experiences on these projects, some essentials of the DevCom Los Baños Style of communication materials development have been identified such as participation; pretesting; process-orientation; needs-and evidence-based content; cost effectiveness; capability-building; and sustainability. These essentials reflect movements from top-down processes of materials development to more participatory approaches
ER  -