01611nam a22003017a 4500 OSt 20250115141150.0 250115b |||||||| |||| 00| 0 eng d DSSC Per/400/F847/2015 Francisco, Rosa Pilipinas F. 12162 The Philippine Journal of Development Communication 11762 The DevCom Los Baños style of communication materials development by Rosa Pilipinas F. Francisco, Liza A. Cabrera, Hermilea Marie C. Castillo, Aldo Gavril T. Lim, Sherwin Joseph C. Felicidario and Ma. Theresa H. Velasco pp. 124-145 21cm text unmediated volume 7 The paper analyzed selected CDC major extension projects over the years, with materials development and production as major component. Based on experiences on these projects, some essentials of the DevCom Los Baños Style of communication materials development have been identified such as participation; pretesting; process-orientation; needs-and evidence-based content; cost effectiveness; capability-building; and sustainability. These essentials reflect movements from top-down processes of materials development to more participatory approaches. Development communication 12164 Communication 4577 Cabrera, Liza A. 12166 Castillo, Hermilia Marie C. 12167 Lim, Aldo Gavril T. 11778 Felicidario, Sherwin Joseph C. 12142 Velasco, Ma. Theresa H. 12168 ddc PINDEX 8675 8675 0 0 ddc 0 0 SPMT-CAS SPMT-CAS 2025-01-15 0 Per/400/F847/2015 2025-01-15 00:00:00 2025-01-15 PINDEX