TY  - BOOK
AU  - Wimmer, Roger D.
AU  - Dominick, Joseph R.
TI  - Mass media research : : an introduction 
SN  - 9781439083925
U1  - Cir./302.23072/W716/2011 
PY  - 2011///
CY  - Australia
PB  - Cengage Learning
KW  - Mass media
KW  - Research
ER  -