01985nam a22002537a 4500 OSt 20241028155156.0 241028b |||||||| |||| 00| 0 eng d DSSC Per 303.48 An14 2015 Anarna, Kamille Anne C. 11761 The Philippine Journal of Development Communication 11762 A predictive model of OFW risk-taking intention: A proposed guide for communication campaigns by Kamille Anne C. Anarna and Kabzeel Sheba G. Catapang 1-23 text unmediated volume 7 Theories and models are important in crafting effective communication campaigns, hence the proposed theory-based model in this paper could help in the design of effective communication interventions for Overseas Filipino Workers (OFWs) who may tend to take risks owing to their exposure to negative conditions abroad. On the basis of existing theories and literature review, the proposed model shows the factors that can predict the risk-taking intention of OFWs, as well as other factors that may affect the prediction. Self-administered survey was conducted for empirical validation of the concepts. Controlling for the effect of social desirability bias, this study found that knowledge of OFWs' benefit-oriented attitude, risk oriented attitude, and strain may be used to predict their intention to take risks. These predictors, together with empirically tested moderator variables and theory-driven external variables, constitute the proposed predictive model of OFW risk-taking intention. The model, which may be used as a general guide, is intended for further testing through formative research if to be used for planning communication campaigns focused on a specific risk for OFWs. Predictive model 11766 Communication campaigns 11767 Catapang, Kabzeel Sheba G. 11768 ddc PINDEX 8458 8458 0 0 ddc 0 0 SPMT-CAS SPMT-CAS 2024-10-28 0 Per 303.48 An14 2015 2024-10-28 00:00:00 2024-10-28 PINDEX