@book{8458,
	author = {Anarna, Kamille Anne C. and Catapang, Kabzeel Sheba G.},
	title = {A predictive model of OFW risk-taking intention: A proposed guide for communication campaigns},
	note = {Theories and models are important in crafting effective communication campaigns, hence the proposed theory-based model in this paper could help in the design of effective communication interventions for Overseas Filipino Workers (OFWs) who may tend to take risks owing to their exposure to negative conditions abroad. On the basis of existing theories and literature review, the proposed model shows the factors that can predict the risk-taking intention of OFWs, as well as other factors that may affect the prediction. 

Self-administered survey was conducted for empirical validation of the concepts. Controlling for the effect of social desirability bias, this study found that knowledge of OFWs' benefit-oriented attitude, risk oriented attitude, and strain may be used to predict their intention to take risks. These predictors, together with empirically tested moderator variables and theory-driven external variables, constitute the proposed predictive model of OFW risk-taking intention. The model, which may be used as a general guide, is intended for further testing through formative research if to be used for planning communication campaigns focused on a specific risk for OFWs.}
}