Hair, Joseph F. Jr creator Harrison, Dana E. joint author. Ajjan, Haya joint author. text iau 2021 monographic eng xviii, 462 pages : illustrations ; 26 cm Contents: Overview of marketing analytics and data management -- Exploring and visualizing data patterns -- Analytical methods for supervised learning -- Analytical methods for unsupervised learning -- Emerging analytical approaches. juvenile Joseph F. Hair, Jr., Dana E. Harrison, and Haya Ajjan Includes glossary and index. Marketing research Marketing Cir./658.83/H127 2020054555 DLC 201202 20240611093538.0 21829289 eng