01212cam a22003258i 4500 21829289 OSt 20240611093538.0 m |o d | cr ||||||||||| 201202s2021 iau jo 001 0 eng 2020054555 9781260597745 (paperback) DLC eng DSSC rda Cir./658.83/H127 23 Hair, Joseph F., Jr., Essentials of marketing analytics / Joseph F. Hair, Jr., Dana E. Harrison, and Haya Ajjan New York : McGraw Hill, 2022. xviii, 462 pages : illustrations ; 26 cm text txt rdacontent unmediated rdamedia volume rdacarrier Includes glossary and index. Contents: Overview of marketing analytics and data management -- Exploring and visualizing data patterns -- Analytical methods for supervised learning -- Analytical methods for unsupervised learning -- Emerging analytical approaches. Marketing research Marketing Harrison, Dana E., joint author. Ajjan, Haya, joint author. ddc BK 8232 8232 0 0 ddc 0 0 CIR SPMT-CAS SPMT-CAS PROC 2024-06-11 Fastbooks 0 Cir./658.83/H127 009786 2024-06-11 00:00:00 2024-06-11 BK