Camilar-Serrano, Angelita Ong creator author. text monographic eng

print

xii, 255 pages : illustrations ; 25 cm. "The goal of this book is to influence students to have flexibility in their lifestyle by becoming entrepreneurs have done in becoming successful. It also contains trendy insights about the entrepreneurial lifestyle. This book is written for use and appreciation of students and instructors who are in the field of entrepreneurship." -- Preface. 01 The Practice of Entrepreneurship -- Entrepreneurship Views 1 -- 02 Entrepreneurial Mindset and Opportunity Recognition -- Mindset its Characteristic and Essentials 25 -- 03 The Use of Design Thinking -- What is Design Thinking 47 -- 04 Building Business Models -- What is a Business Model? 75 -- 05 Customers and Market -- Market and Customers 103 -- 06 Networks and Founding Teams -- The Power of Networks 133 -- 07 Revenue Models and Financing -- What is a Revenue Model? 153 -- 08 Planning and Failures for Entrepreneurs -- Importance of Planning 189 -- 09 Legal and Intellectual Property Issues -- Legal Considerations 211 -- Bibliography b239 -- Webliography 241. Prof. Angelita Ong Camilar-Serrano, PhD-Bm, MBA, CMC. Includes bibliographical references. English Entrepreneurship 658.421 C146 2021 9786214270835 230510 20240426155338.0