TY  - BOOK
AU  - Camilar-Serrano, Angelita Ong.
TI  - Principles of marketing
SN  - 9789719654308
U1  - Fil,/658.5/C146 
PY  - 2021///
CY  - Manila
PB  - Unlimited Books Library Services & Publishing Inc.
KW  - Marketing
N1  - Includes bibliography
N2  - Contents: Marketing principles and strategies. -- Customer relationship: customer service. -- Market opportunity analysis and consumer analysis. -- The marketing mix. -- Managing the marketing effort. -- Workshop and presentation of marketing plan
ER  -