01378cam a22003254a 4500 12556934 OSt 20140207002908.0 011005s2002 mauab b 001 0 eng 0072409479 (alk. paper) 0071121102 (international : alk. paper) DLC DLC DLC pcc Cir. 658.8 P427 21 c2002 Perreault, William D. Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy. 14th ed. Boston : McGraw-Hill, c2002. Boston : McGraw-Hill, c2002. xxxii, 815 [28] p. : col. ill., maps ; 28 cm. 1 computer laser optical disk (4 3/4 in.) McGraw-Hill/Irwin series in marketing A variety of multi-media instructional aids, including a Web site, are available to support the text. Includes bibiliographical references (p. 754-810) and indexes. System requirements for accompanying computer laser disk: Windows 95 or higher Pentium. Marketing Management. McCarthy, E. Jerome (Edmund Jerome) 7 cbc orignew 1 ocip 20 y-gencatlg ddc CIR 778 778 0 0 ddc 0 0 CIR SPMT-CAS SPMT-CAS 2014-01-31 0 Cir/658.8/P427/c2002 003202 2014-01-31 00:00:00 2014-01-31 BK