creating the unique DNA of an enduring brand identity Perry, Alycia. creator Wisnom, David. text bibliography nyu New York McGraw-Hill c2003 2003 monographic eng

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xii, 228 p. : ill. ; 21 cm. Identity ABCs : brand identity, branding, brand building-- no, they're not the same -- Demystifying positioning strategy : yes, strategy can be simple and flexible -- The anomaly of naming : the reasons 98 percent of the English dictionary is trademarked -- The yin and yang of visual identities : the path to creating your visual personality -- Identity messaging : you've got a name and know what you look like, but what do you say? -- Digital identity : identities and the multidimensional experience -- Ingredient branding technology branding, and other interesting formulas : other unique identity opportunities -- Applying the knowledge : what to consider when creating (or refocusing) your own identity. Alycia Perry with David Wisnom, III. Includes bibliographical references (p. 217-218) and index. Brand name products Branding (Marketing) Trademarks Design Advertising Brand name products Cir. 658.827 P477 c2003 0071393099 (acidfree) http://www.loc.gov/catdir/bios/mh041/2002152803.html http://www.loc.gov/catdir/description/mh031/2002152803.html http://www.loc.gov/catdir/bios/mh041/2002152803.html http://www.loc.gov/catdir/description/mh031/2002152803.html DLC 021028 20140207002527.0 12982892