02000cam a22003374a 4500 12982892 OSt 20140207002527.0 021028s2003 nyua b 001 0 eng 0071393099 (acidfree) DLC DLC DLC pcc Cir. 658.827 P477 21 c2003 Perry, Alycia. Before the brand : creating the unique DNA of an enduring brand identity / Alycia Perry with David Wisnom, III. New York : McGraw-Hill, c2003. New York : McGraw-Hill, c2003. xii, 228 p. : ill. ; 21 cm. Includes bibliographical references (p. 217-218) and index. Identity ABCs : brand identity, branding, brand building-- no, they're not the same -- Demystifying positioning strategy : yes, strategy can be simple and flexible -- The anomaly of naming : the reasons 98 percent of the English dictionary is trademarked -- The yin and yang of visual identities : the path to creating your visual personality -- Identity messaging : you've got a name and know what you look like, but what do you say? -- Digital identity : identities and the multidimensional experience -- Ingredient branding technology branding, and other interesting formulas : other unique identity opportunities -- Applying the knowledge : what to consider when creating (or refocusing) your own identity. Brand name products. Branding (Marketing) Trademarks Design. Advertising Brand name products. Wisnom, David. Contributor biographical information http://www.loc.gov/catdir/bios/mh041/2002152803.html Publisher description http://www.loc.gov/catdir/description/mh031/2002152803.html 7 cbc orignew 1 ecip 20 y-gencatlg ddc CIR 773 773 0 0 ddc 0 0 CIR SPMT-CAS SPMT-CAS 2014-01-31 0 Cir/658.827/P477/c2003 005732 2014-01-31 00:00:00 2014-01-31 BK