02008cam a2200349 a 4500 14223119 OSt 20140207002447.0 060110s2006 nyua b 001 0 eng 0071470425 (alk. paper) DLC DLC DLC pcc Cir. 658.827 S75 22 c2006 Stiff, Dan. Sell the brand first : how to sell your brand and create lasting customer loyalty / by Dan Stiff. New York : McGraw-Hill, c2006. New York : McGraw-Hill, c2006. xx, 262 p. : ill. 24 cm. Includes bibliographical references (p. 249-250) and index. It's all about the brand -- The importance of brands -- Speaking brand language -- The core components of brand selling -- The buyer stair-step -- The brand staircase -- Challenges and opportunities -- Understanding the buyer and seller -- Mindsets -- Motives -- Migration -- Selling brands in the business-to-consumer setting -- The lifestyle connection -- Migrating the consumer to brand -- Selling brands in the business-to-business setting -- Differences in selling to the trade -- Migrating the trade buyer toward the brand -- Impact on company culture -- Building the branded culture. Branding (Marketing) Customer relations. Consumer satisfaction. Customer loyalty. Brand name products Social aspects. Table of contents only http://www.loc.gov/catdir/toc/ecip066/2006000695.html Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0629/2006000695-b.html Publisher description http://www.loc.gov/catdir/enhancements/fy0661/2006000695-d.html 7 cbc orignew 1 ecip 20 y-gencatlg ddc CIR 771 771 0 0 ddc 0 0 CIR SPMT-CAS SPMT-CAS 2014-01-31 0 Cir/658.827/S75/c2006 005299 2014-01-31 00:00:00 2014-01-31 BK