TY  - BOOK
AU  - Kotler Philip.
TI  - Management analysis, planning, implementation, and control
SN  - 0135561507
U1  - Cir. 658.8 K64 
PY  - 1988///
CY  - New Jersey
PB  - Prentice Hall
KW  - Marketing
KW  - Management
ER  -