TY  - BOOK
AU  - Perreault William D. 
TI  - Applications in basic marketing: clippings from the popular business press 
SN  - 0072864702
U1  - Cir. 658.8 P43 
PY  - 2005///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Marketing
KW  - Business
ER  -