TY  - BOOK
AU  - Perreault William D.
TI  - Learning aid for use with essentials of marketing a global-managerial approach
SN  - 007296460X
U1  - Cir. 658.8 P426 
PY  - 2006///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Marketing
KW  - Management
ER  -