TY  - BOOK
AU  - Arens,William F.
AU  - Schaefer,David H.
TI  - Essentials of contemporary advertising
SN  - 0073136662 (alk. paper)
U1  - Cir. 659.1 A74  
PY  - 2007///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Advertising
N1  - Includes bibliographical references (p. 506-521) and indexes
UR  - http://www.loc.gov/catdir/enhancements/fy0626/2005057672-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0626/2005057672-t.html
ER  -