01256cam a22003134a 4500 14167275 OSt 20140205080914.0 051114s2007 mauab b 001 0 eng 0073136662 (alk. paper) 9780073136660 (OCoLC)ocm62326940 DLC DLC YDX BAKER DLC pcc Cir. 659.1 A74 c2007 Arens, William F. Essentials of contemporary advertising / William F. Arens, David H. Schaefer. Boston : McGraw-Hill Irwin, c2007. Boston : McGraw-Hill Irwin, c2007. xxviii, 558 p. : ill. (chiefly col.), map ; 28 cm. Includes bibliographical references (p. 506-521) and indexes. Advertising. Schaefer, David H. Publisher description http://www.loc.gov/catdir/enhancements/fy0626/2005057672-d.html Table of contents http://www.loc.gov/catdir/enhancements/fy0626/2005057672-t.html 7 cbc orignew 1 ocip 20 y-gencatlg ddc CIR 710 710 0 0 ddc 0 0 CIR SPMT-CAS SPMT-CAS 2014-01-30 0 Cir/659.1/A74/c2007 005264 2014-01-30 00:00:00 2014-01-30 BK