00999cam a22002654a 450000100090000000300040000900500170001300800410003002000280007102000180009903500230011704000300014004200080017008200270017810000220020524500830022726000410031026400410035130000570039250400660044965000170051570000230053285600910055585600870064614167275OSt20140205080914.0051114s2007    mauab    b    001 0 eng    a0073136662 (alk. paper)  a9780073136660  a(OCoLC)ocm62326940  aDLCcDLCdYDXdBAKERdDLC  apcc00aCir. 659.1 A74 bc20071 aArens, William F.10aEssentials of contemporary advertising /cWilliam F. Arens, David H. Schaefer.  aBoston :bMcGraw-Hill Irwin,cc2007.  aBoston :bMcGraw-Hill Irwin,cc2007.  axxviii, 558 p. :bill. (chiefly col.), map ;c28 cm.  aIncludes bibliographical references (p. 506-521) and indexes. 0aAdvertising.1 aSchaefer, David H.423Publisher descriptionuhttp://www.loc.gov/catdir/enhancements/fy0626/2005057672-d.html413Table of contentsuhttp://www.loc.gov/catdir/enhancements/fy0626/2005057672-t.html