@book{710,
	author = {Arens, William F. and Schaefer, David H.},
	title = {Essentials of contemporary advertising /},
	publisher = {McGraw-Hill Irwin,},
	year = {c2007.},
	address = {Boston :},
	url = {http://www.loc.gov/catdir/enhancements/fy0626/2005057672-d.html}
}