concepts and applications Cabrera, Ma. Elenita Balatbat. creator Cabrera, Gilbert Anthony B. joint author Cabrera, Bernadette Ann B. joint author text xxu Manila GIC Enterprises & Co. Inc. c2022 2022 Edition. monographic eng

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xv, 283 pages ; 23 cm. Contents: What is strategy and why is it important -- The different views of strategy -- Strategic management: an overview -- The strategic management process -- Strategic analysis: part I external analysis: industry structure, competitive forces -- Strategic analysis: part II internal analysis: resources, capabilities, competitive advantage, and firm performance -- Strategic planning -- Business strategy formulation and business analytics for strategic decision -- Making strategic decisions part I -- Making strategic decisions part II -- Making strategic decisions part III -- Implementing business strategy -- Strategic innovation and entrepreneurship -- Strategic leadership. Ma. Elenita Balatbat Cabrera, Gilbert Anthony B. Cabrera, and Bernadette Ann B. Cabrera Includes glossary and references. Strategic planning Fil./658.4012/C112 9786214161256 161208