@book{6948,
	author = {Martin, Brice and Stephens, Elisha},
	title = {Strategic brand management /},
	publisher = {ED-Tech Press,},
	year = {c2019.},
	address = {United Kingdom :},
	note = {Contents: Brand history and overview -- Key challenges facing brand -- Brand management -- Brand communication -- Strategy -- Packaging, labeling and pricing -- Brand process strategies -- New product development and failure -- The impact of brand image on consumer behaviour.}
}