TY  - BOOK
AU  - Butler, Dane
TI  - Strategic marketing management
SN  - 9781788824101
U1  - Cir./658.802/B976 
PY  - 2019///
CY  - United Kingdom
PB  - ED-Tech Press
KW  - Marketing management
N1  - Contents: Marketing: an introduction-- Strategic planning-- The marketing environment and marketing analysis-- Strategic planning and the marketing process-- Marketing information systems-- Segmentation, targeting and positioning-- Product and brand management-- Marketing: packaging and labeling; Includes bibliographic references and index
ER  -