Butler, Dane creator text United Kingdom ED-Tech Press c2019 monographic eng

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viii, 338 pages ; 26 cm. Dane Butler Contents: Marketing: an introduction-- Strategic planning-- The marketing environment and marketing analysis-- Strategic planning and the marketing process-- Marketing information systems-- Segmentation, targeting and positioning-- Product and brand management-- Marketing: packaging and labeling. Includes bibliographic references and index. Marketing management Cir./658.802/B976 9781788824101 230811 20230811154727.0