@book{6945,
	author = {Butler, Dane},
	title = {Strategic marketing management /},
	publisher = {ED-Tech Press,},
	year = {c2019},
	address = {United Kingdom :},
	note = {Contents: Marketing: an introduction-- Strategic planning-- The marketing environment and marketing analysis-- Strategic planning and the marketing process-- Marketing information systems-- Segmentation, targeting and positioning-- Product and brand management-- Marketing: packaging and labeling.}
}