TY  - BOOK
AU  - Pearce, John A. II
TI  - Formulation, implementation, and control of competitive strategy
SN  - 978-07-128332-8
U1  - Cir. 658.4 P3385 
PY  - 2009///
CY  - Boston
PB  - McGraw- Hill Irwin
KW  - Strategic planning
KW  - Case studies
ER  -