TY - BOOK AU - Bulusan, Ferdinand. TI - Campus journalism within your reach SN - 9786218035027 U1 - Fil. 371.897 B879 PY - 2016/// CY - Metro Manila PB - Lorimar Publishing, Inc. KW - Journalism N1 - Includes bibliography and appendices; Contents : Foundational concepts on journalism -- The campus paper and the publication staff -- The news : a backgrounder -- Stairway to news writing : techniques and principles -- Getting started : crafting the good lead -- In focus : writing the whole news story -- Creativity matters : writing feature articles -- Scuffle of opinions : writing editorials -- Personal viewpoint : writing columns -- Copyediting : cleaning the copy & writing the headline -- Publication style guide : a sample ER -