TY  - BOOK
AU  - Wirtz, Jochen.
AU  - Lovelock, Christopher.
TI  - Services marketing: people, technology, strategy 
SN  - 9781944659011
PY  - 2016///
CY  - London
PB  - World Scientific Publishing Co., Inc.
KW  - Customer services
KW  - Marketing
N1  - Includes index
N2  - Contents: Part I- Understanding service products, consumers, and markets. -- Part II- Applying the 4 PS of marketing to services. -- Part III- Managing the customer interface. -- Part IV- Developing customer relationships. -- Part V- Striving for service excellence. -- Part VI- Case studies
ER  -