00953nam a22002057a 4500 170201b xxu||||| |||| 00| 0 eng d 9781944659011 c2016. 7934 Wirtz, Jochen. Services marketing : people, technology, strategy / Jochen Wirtz and Christopher Lovelock. Eigth edition. London : World Scientific Publishing Co., Inc., c2016. xvii, 783 pages : illustrations ; 27 cm. Includes index. Contents: Part I- Understanding service products, consumers, and markets. -- Part II- Applying the 4 PS of marketing to services. -- Part III- Managing the customer interface. -- Part IV- Developing customer relationships. -- Part V- Striving for service excellence. -- Part VI- Case studies. 8105 Customer services. 8106 Marketing. 7935 Lovelock, Christopher. ddc BK 5750 5750 0 0 ddc 0 0 CIR SPMT-CAS SPMT-CAS 2017-02-01 0 Cir./658.8/W749/c2016 007946 2017-02-01 00:00:00 2017-02-01 BK