00786nam a22001697a 4500 161227b xxu||||| |||| 00| 0 eng d 9789719654308 c2016. 7272 Camilar-Serrano, Angelita Ong. Principles of marketing / Angelita Ong Camilar-Serrano. Manila : Unlimited Books Library Services & Publishing Inc., c2016. x, 394 pages : illustrations ; 25 cm. Includes appendices. Contents: Marketing principles and strategies. -- Customer relationship: customer service. -- Market opportunity analysis and consumer analysis. -- The marketing mix. -- Managing the marketing effort. -- Workshop and presentation of marketing plan. 7431 Marketing. ddc BK 5610 5610 0 0 ddc 0 0 FIL SPMT-CAS SPMT-CAS 2016-12-27 0 Fil,/658.8/C146 007800 2016-12-27 00:00:00 2016-12-27 BK