TY  - BOOK
AU  - Guillao, Nolan.
AU  - Fernandez-Cabading, Wendy.
TI  - Principles of marketing: simplified approach for students 
SN  - 9789710143856
PY  - 2015///
CY  - Bulacan
PB  - St. Andrew Publishing House
KW  - Marketing
N2  - Contents: Introduction to marketing. -- Marketing segmentation. -- Marketing information system. -- Product. -- Price. -- Place. -- Promotion. -- End-term project worksheet guide
ER  -