TY  - BOOK
AU  - Pereda, Pedrito Real.
AU  - Pereda, Pusirisima Pedrialva.
AU  - Arcega, Raymundo P.
TI  - Consumer behavior: a practical approach to consumer understanding 
SN  - 9789719654049
PY  - 2015///
CY  - Manila
PB  - Unlimited Books Library Services & Publishing Inc.
KW  - Consumers
N1  - Includes references
N2  - Contents: Introduction to consumer behavior. -- Consumer processing and involvement. -- Consumer memory and product knowledge. -- Consumer motivation and comprehension. -- The consumer attention, beliefs and attitudes. -- Persuasive communication and consumer behavior. -- Consumer decision making process. -- Consumer satisfaction and brand loyalty. -- Consumer behavior and its environment. -- The influence of the family and social groups. -- The channel of distribution and electronic commerce. -- Social responsibility and consumer behavior
ER  -