a practical approach to consumer understanding Pereda, Pedrito Real. creator Pereda, Pusirisima Pedrialva. Arcega, Raymundo P. text xxu Manila Unlimited Books Library Services & Publishing Inc. c2015 monographic eng

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xvi, 267 pages : illustrations ; 22 cm. Contents: Introduction to consumer behavior. -- Consumer processing and involvement. -- Consumer memory and product knowledge. -- Consumer motivation and comprehension. -- The consumer attention, beliefs and attitudes. -- Persuasive communication and consumer behavior. -- Consumer decision making process. -- Consumer satisfaction and brand loyalty. -- Consumer behavior and its environment. -- The influence of the family and social groups. -- The channel of distribution and electronic commerce. -- Social responsibility and consumer behavior. Pedrito Real Pereda, Purisima Pedrialva Pereda and Raymundo P. Arcega. Includes references. Consumers 9789719654049 161207