01233nam a22001817a 4500 161207b xxu||||| |||| 00| 0 eng d 9789719654049 7040 Pereda, Pedrito Real. Consumer behavior : a practical approach to consumer understanding / Pedrito Real Pereda, Purisima Pedrialva Pereda and Raymundo P. Arcega. Manila : Unlimited Books Library Services & Publishing Inc., c2015. xvi, 267 pages : illustrations ; 22 cm. Includes references. Contents: Introduction to consumer behavior. -- Consumer processing and involvement. -- Consumer memory and product knowledge. -- Consumer motivation and comprehension. -- The consumer attention, beliefs and attitudes. -- Persuasive communication and consumer behavior. -- Consumer decision making process. -- Consumer satisfaction and brand loyalty. -- Consumer behavior and its environment. -- The influence of the family and social groups. -- The channel of distribution and electronic commerce. -- Social responsibility and consumer behavior. 7832 Consumers. 7833 Pereda, Pusirisima Pedrialva. 7834 Arcega, Raymundo P. ddc BK 5538 5538 0 0 ddc 0 0 FIL SPMT-CAS SPMT-CAS 2016-12-07 0 Fil./658.8/P413 007675 2016-12-07 00:00:00 2016-12-07 BK