01158nam a22001577a 4500008004100000020001800041100002600059245014600085260007400231300004600305500002500351520055100376650001500927700003400942700002400976161207b        xxu||||| |||| 00| 0 eng d  a9789719654049  aPereda, Pedrito Real.  aConsumer behavior :ba practical approach to consumer understanding /cPedrito Real Pereda, Purisima Pedrialva Pereda and Raymundo P. Arcega.  aManila :bUnlimited Books Library Services & Publishing Inc.,cc2015.  axvi, 267 pages :billustrations ;c22 cm.  aIncludes references.  aContents: Introduction to consumer behavior. -- Consumer processing and involvement. -- Consumer memory and product knowledge. -- Consumer motivation and comprehension. -- The consumer attention, beliefs and attitudes. -- Persuasive communication and consumer behavior. -- Consumer decision making process. -- Consumer satisfaction and brand loyalty. -- Consumer behavior and its environment. -- The influence of the family and social groups. -- The channel of distribution and electronic commerce. -- Social responsibility and consumer behavior.  aConsumers.  aPereda, Pusirisima Pedrialva.  aArcega, Raymundo P.