TY  - BOOK
AU  - McAdam, John.
TI  - The one-hour business plan: the simple and practical way to start anything new 
SN  - 9781118726228
PY  - 2013///
CY  - New Jersey
PB  - John Wiley & Sons, Inc.
KW  - New business enterprises
KW  - Planning
N1  - Includes index
N2  - Contents: What are you offering? create a value proposition that makes a stronger business model. -- Who are you offering to? the customer target market. The only sustainable source of business funding for the long term. -- Who are your competitors? competitive positioning. Viewing your offering through your customers' eyes. -- What's next? next steps what milestones and action plans do for your business. -- How much money will you make?. the new offering to cash mini- budget a simple way to predict how much money you will likely make
ER  -