the simple and practical way to start anything new McAdam, John. creator text xxu New Jersey John Wiley & Sons, Inc. c2013 monographic eng

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xxi, 167 pages : illustrations ; 22 cm. Contents: What are you offering? create a value proposition that makes a stronger business model. -- Who are you offering to? the customer target market. The only sustainable source of business funding for the long term. -- Who are your competitors? competitive positioning. Viewing your offering through your customers' eyes. -- What's next? next steps what milestones and action plans do for your business. -- How much money will you make?. the new offering to cash mini- budget a simple way to predict how much money you will likely make. John McAdam. Includes index. New business enterprises Planning c2013. 9781118726228 160629