TY  - BOOK
AU  - Laursen, Gert H.N.
TI  - Business analytics for sales and marketing managers: how to compete in the information age 
SN  - 9780470912867
PY  - 2011///
CY  - New Jersey
PB  - John Wiley & Sons, Inc.
KW  - Sales management
KW  - Marketing
N1  - Includes index
N2  - Contents: Introduction. -- Identify what you want to achieve: the menu on a strategic level. --Lead information for identifying valuable customers: the recipe. -- Lead information: what you need to know before launching new sales activities. -- Lead information for customer retention. -- Working with lag information. -- Working with learning information: the recipe. -- Case study of a retention strategy
ER  -