Business analytics for sales and marketing managers
how to compete in the information age
Laursen, Gert H.N.
creator
text
xxu
New Jersey
John Wiley & Sons, Inc.
c2011
monographic
eng
xiii, 242 pages : illustrations ; 23 cm.
Contents: Introduction. -- Identify what you want to achieve: the menu on a strategic level. --Lead information for identifying valuable customers: the recipe. -- Lead information: what you need to know before launching new sales activities. -- Lead information for customer retention. -- Working with lag information. -- Working with learning information: the recipe. -- Case study of a retention strategy.
Gert H.N. Laursen.
Includes index.
Sales management
Marketing
c2011.
9780470912867
160629