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    <subfield code="a">9781118356913</subfield>
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    <subfield code="b">c2013.</subfield>
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    <subfield code="a">Tobe, Jeff.</subfield>
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  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="a">Anticipate :</subfield>
    <subfield code="b">knowing what customers need before thay do /</subfield>
    <subfield code="c">Bill Thomas, Jeff Tobe.</subfield>
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    <subfield code="a">New Jersey :</subfield>
    <subfield code="b">John Wiley &amp; Sons, Inc.,</subfield>
    <subfield code="c">c2013.</subfield>
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  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">v, 218 pages :</subfield>
    <subfield code="b">illustrations ;</subfield>
    <subfield code="c">23 cm.</subfield>
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    <subfield code="a">Includes index.</subfield>
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    <subfield code="a">Contents: Strategy-- creating and destroying customer value. -- Doing the right things for the the wrong reasons. -- Not all customers are good customers. -- When customers speak-- who hears them?. -- Input is vital--- but involvement multiplies the value. -- It takes two to be engaged. -- Customer focus is a process-- not an event. -- Culture-- The soft stuff is the hard stuff. -- Managing change, performance, and talent. -- Leveraging your culture and value chain.</subfield>
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    <subfield code="9">6432</subfield>
    <subfield code="a">Strategic planning.</subfield>
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    <subfield code="d">2016-06-29</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">Cir./658.8342/T552</subfield>
    <subfield code="p">007449</subfield>
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