TY  - BOOK
AU  - Bivins, Thomas H.
TI  - Public relations writing: the essentials of style and format 
SN  - 9780073511986
PY  - 2011///
CY  - New York
PB  - McGraw-Hill
KW  - Public relations
KW  - United States
KW  - Authorship
N1  - Includes index
N2  - Contents: Writing for public relations. -- Ethical and legal issues in public relations writing. -- Planning and research. -- Choosing the right message and medium. -- Media relations and placement. -- News releases and backgrounds. -- Design, printing, and desktop publishing. -- Controlled publications. -- Television and radio. -- Speeches and presentations. -- Writing for web and social media
ER  -