01031nam a22001937a 4500 160628b xxu||||| |||| 00| 0 eng d 9780073511986 c2011. 6391 Bivins, Thomas H. Public relations writing : the essentials of style and format / Thomas H. Bivins. Seventh edition. New York : McGraw-Hill, c2011. xv, 330 pages : illustrations ; 23 cm. Includes index. Contents: Writing for public relations. -- Ethical and legal issues in public relations writing. -- Planning and research. -- Choosing the right message and medium. -- Media relations and placement. -- News releases and backgrounds. -- Design, printing, and desktop publishing. -- Controlled publications. -- Television and radio. -- Speeches and presentations. -- Writing for web and social media. 6393 Public relations United States. 6394 Public relations Authorship United States. ddc BK 5360 5360 0 0 ddc 0 0 CIR SPMT-CAS SPMT-CAS 2016-06-28 0 Cir./808.0666/B538 007444 2016-06-28 00:00:00 2016-06-28 BK